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blinkx Unveils Next Generation Video Search and Discovery Site

SAN FRANCISCO, CALIF. — September 18, 2012— blinkx (LSE AIM: BLNX), the world’s largest and most advanced video search engine, today unveiled an open beta of the next generation of its flagship product, blinkx.com.  The new site has been designed to enhance the video discovery and viewing experience for audiences, with powerful personalization and recommendation capabilities, and simple integration across users’ social graph. It was built from the ground up for use on mobile devices, with a simple, elegant user interface that is touch-optimized for easy navigation.

“The rise of social networks and the proliferation of powerful connected devices have profoundly changed the way that we interact with the Web,” said Matt Scheybeler, CTO, blinkx.  “We use search as a starting point less often, and instead, we’ve become comfortable scanning and processing long streams of information - Facebook pages and Twitter feeds - a content universe delivered to us by our friends and the people we follow, and increasingly, we’re accessing that content through tablets and smartphones.  The new blinkx.com has been designed for this behavior – optimized for discovery, sharing and mobile access.”

New features of the next-generation blinkx.com include:

-My Stream: a constantly updated stream of video, customized based on your social graph, topics you’ve chosen to follow and your viewing preferences.  It’s your personal TV channel.
-Multi-platform: optimized for mobile users, when accessed through tablets and smartphones, the site is touch-optimized for easy navigation and browsing on the go.
-Pause and Pick Up: users can start watching video on one device, hit pause and pick it up again at the same point on a different device - uninterrupted viewing from your desktop at the office to your smartphone on the commute.

blinkx.com is built on a powerful, patented technology platform which takes a holistic approach to video search and discovery, using visual and audio analysis to build a deep, comprehensive understanding of video content on the Web. With this understanding, blinkx can deliver the most accurate search results and compelling recommendations to its audience, drawn from an index of over 35 million hours of online video and more than 800 content partners.  The new site is fully compatible and integrated with blinkx’s advertising platform, AdHoc, the first contextual advertising platform for online video.

“Internet video consumption is growing exponentially.  eMarketer forecasts that by in 2016 there will be 1.3 billion online video viewers and blinkx is committed to delivering a world-class experience to this audience across all platforms,” said Brian Mukherjee, CEO, blinkx.  “Building on our industry- leading technology, we’ve transformed our flagship consumer product to deliver an elegant, personalized experience that enables users to discover and watch video from any device with a consistent look and functionality.”

blinkx’s next-generation video search and discovery site is available as an open beta at www.blinkx.com.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to—and even see—video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.