Online habits and marketing preferences of the older generation
Online video search engine, blinkx.com, has surveyed over 740 UK adults aged 50 and over to find out about their online habits and what type of marketing campaigns they are receptive to.
Employment is low on the agenda and finances are a priority. Meanwhile over 80% of respondents said they use the web for online research, while 21% said they are positively influenced by online marketing.
Below is the infographic, which highlights the issues people over the age of 50 care about, how they spend their time online and what marketing isn’t successful.