blinkx Partners with Fanlala for Premium Family-Friendly Video Content
SAN FRANCISCO, CALIF. — October 17, 2012— blinkx, the world’s largest and most advanced video search engine, today announced a partnership with Fanlala, the leading online lifestyle destination for teens and tweens, to give blinkx users access to exclusive, fun and age-appropriate video content about the latest hit shows, music, fashion and heartthrobs. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with Fanlala.
With exclusive access to Hollywood’s biggest teen stars, Fanlala is able to take tween fans up close and personal with all of their favorite celebrities, shows and more. Whether lively interviews with today’s top pop stars like Justin Bieber and One Direction, or behind-the-scenes set visits to the hottest tween shows, including Nickelodeon’s iCarly and Disney Channel’s Good Luck Charlie, Fanlala covers everything fans want from the tween scene. By partnering with blinkx, Fanlala’s ever-growing assortment of adolescent entertainment will be easy to search and discover, allowing kids and their parents to browse the latest tween trends or search out the young stars they adore.
“Entertainment news draws in one of the largest audiences online, and these days that audience includes a growing number of Internet-savvy tween viewers,” said Julia Blystone, CMO, blinkx. “Fanlala, as a leading producer of tween entertainment video content, is a perfect partner for blinkx and the relationship enables us to expand our pop culture library, with safe, relevant content about the stars, shows and music that young people care about.”
“Fanlala consistently works to bring premium original content and unique user experiences to our audience in a safe and family-friendly manner, ” said Alan Anderson, CEO, Fanlala. “Partnering with blinkx is a wonderful opportunity to further build our online audience and, thanks to blinkx’s advanced search features, make sure our fans are able to easily discover the content they want.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has signed more than 800 partners and indexed over 35 million hours of video and audio content to date.
blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to—and even see—video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
About Fanlala Online
Fanlala is the go-to social entertainment and lifestyle site for tweens and teens that offers the best of popular media tailored just for them in one safe place. From original content and customized music to entertainment news and cool community features, Fanlala is a fresh online community that delivers teen content when and where they want it. Fan up at http://www.fanlala.com.
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