Dailymotion closes partnership with blinkx as it looks back at 2012 and prepares 2013
The video search engine blinkx is joining Dailymotion Publisher Network (DPN), French video portal Dailymotion announced today while unveiling interesting figures about its viewership.
As you may remember, Dailymotion launched its content syndication platform in early 2012. Since then, more than 1,500 publishers have joined DPN, including Orange, MSN and Yahoo (see our previous story).
In practical terms, DPN lets publishers use Dailymotion’s 30-million video library and easily monetize them by receiving a share of Dailymotion’s ad revenues. This concept naturally appealed to blinkx, its CEO S. Brian Mukherjee explains: “The Dailymotion Publisher Network gives us a huge library of content to tap in to, with built-in monetization opportunities and functionality.”
According to Dailymotion’s SVP for International Development, Luc Dumont, it brings benefits for both parties:
“Our Publisher Network offers a tangible incentive for Publishers like blinkx to give incremental visibility to the Dailymotion player across their digital network: it means more content, more time spent and now more monetization for them.”