blinkx Partners with The Taunton Press for Home and Living Expertise
SAN FRANCISCO, CALIF. — February 5, 2013— blinkx, the Internet Media platform powered by CORE, the world’s most advanced video engine, today announced a partnership with The Taunton Press, a multi-media publishing company specializing in house and home content. The partnership will give blinkx users access to exclusive, professionally produced videos from experts in gardening, home renovation and more. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with The Taunton Press.
Based on each of their hit publications, The Taunton Press will provide blinkx with five distinct channels: Fine Cooking, Threads, Fine Woodworking, Fine Gardening, and Fine Homebuilding. Whether you are looking to brine a turkey, sew a button, craft a cutting board, trim a rose bush, or replace a window, The Taunton Press has advice and how-to’s from leading experts who are passionate about their crafts. With blinkx and The Taunton Press viewers can enhance their knowledge and skills about current projects with easy to follow videos, as well as discover creative ideas and unique tutorials they will be eager to try.
“From the novice crafter to an experienced home renovator, people are turning to online video guides for projects as simple as planting seeds or as complex as building a shed,” said Julia Blystone, CMO, blinkx. “Through this partnership with The Taunton Press, a trusted name in hands-on projects for over 30 years, our users will have access to high-quality tips and techniques from the best in various creative fields, making blinkx a one-stop destination for all their DIY needs.”
“Our goal at The Taunton Press is to act as an inspiration and resource for an audience that is enthusiastically searching for information that will help them pursue their interests at a deeper level,” said Jason Revzon, Senior Vice President, Interactive, The Taunton Press. “That is why we feel blinkx, with its advanced search capabilities and video-savvy users, is a perfect way to make our experts’ advice simple to discover for a whole new audience with a passion for creative activities to enrich their lives.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has signed more than 800 partners and indexed over 35 million hours of video and audio content to date.
blinkx (LSE AIM: BLNX) is the Internet Media platform powered by CORE, the world’s most advanced video engine. blinkx links viewers with content distributors and monetizes those interactions through advertising. Through its flagship site, blinkx.com, the company pioneered video search on the Internet and today has an index of over 35 million hours of searchable video and more than 800 media partnerships. In addition, blinkx powers video search for many of the world’s most frequented sites, including Ask.com and AOL. blinkx continues to develop innovative approaches to digital video distribution, and has expanded into mobile video and Connected TV through partnerships with Samsung, Sony, Roku and other industry leaders. blinkx is headquartered in San Francisco, CA and London, England. More information is available at www.blinkx.com.
About The Taunton Press
The Taunton Press has been a trusted source of valuable information and inspiration on the house and home, including homebuilding and design, gardening, woodworking, fiber arts, and cooking, since 1975. Millions of professionals and consumers purchase Taunton’s books, magazines, and DVDs and use its websites to improve their skills and expand their horizons. Taunton Press is a privately held multimedia publishing company headquartered in Newtown, Connecticut.
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