blinkx partners with Penske Media Corporation for memorable movie coverage
Internet media platform powered by CORE blinkx has partnered with digital media company Penske Media Corporation (PMC) to allow for exclusive entertainment content most notably movie previews and Hollywood news and interviews to be readily available on blinx.com.
PMC Studios channels such as Beyond the Trailer, which provides the inside track on Hollywood’s latest movies and trailers, will now be available through the video engine with blinx placing contextually relevant advertising against these videos.
“Most moviegoers are no longer waiting for a highly anticipated trailer to play in theatres,” said blinkx CMO Julia Blystone. “Our audience wants to watch the latest in entertainment as soon as it’s available, and is looking for more than just a simple preview, which makes Beyond the Trailer a perfect channel to launch our partnership with PMC.”
Adam Wescott, vice president of network development for PMC Studios, added: “PMC Studios’ partners create high-value video in the world of entertainment and beyond. We’re excited to share this great content on the blinkx platform.”