blinkx announces acquisition of Grab Media
blinkx has entered into an all cash transaction with Grab Network Holdings to acquire its Grab Media property.
blinkx, the internet media platform which connects digital consumers with advertisers, bought the online video content syndication and advertising platform to add incremental audience and augment its relationships with advertisers, publishers and content providers.
S. Brian Mukherjee, CEO of blinkx, said: “In addition, blinkx plans to hire the existing Grab Media team — a talented, multi-faceted group with extensive experience and relationships in online video content syndication and advertising.
“This transaction, while modest in size, enables us to meet growing consumer demand for online video, and provides us with an established platform to distribute and monetize these interactions across desktops, tablets, smartphones and connected TVs.”