blinkx Partners with REV New Media for Sports and Cooking Clips
SAN FRANCISCO, CALIF. (December 18, 2013) — blinkx, the Internet Media platform powered by CORE video technology, today announced a partnership with REV New Media, one of the largest independent producers of video content on the Web, to offer blinkx users the latest professional sports clips and the greatest professional cooking tips. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with REV New Media.
With two new channels, The Fumble and The Savory, blinkx viewers will be prepped for everything from Super Bowl predictions to holiday party appetizers. The Fumble will ensure blinkx sports fans of all kinds, from boxing buffs to fantasy football fanatics, stay up-to-date on all the latest pulse-pounding plays and headline-making players from throughout the world of professional sports. In The Savory, expert chefs offer cooking tips and easy to follow recipes for everything from mouth-watering entrees to delicious desserts. These two channels join three existing REV New Media channels on blinkx.com: hot celebrity gossip in Hollyscoop, trendy style tips in ModaMob, and catchy music news in Stereotude.
“Sports and recipe clips are consistently popular on blinkx, particularly throughout the football and food-heavy holiday season,” said Dan Slivjanovski, SVP, Chief Marketing Officer of blinkx. “This partnership with REV New Media, a producer of high-quality content for a wide array of lifestyles and interests, allows us to provide our users with expert and up-to-date videos, whether they’re happiest courtside or in the kitchen.”
“REV’s in-house reporters and lifestyle experts bring breaking news and useful tips to millions of fans every week, but we are always looking for ways to reach new audiences,” said Raymond Attipa, CEO, REV New Media. “We’re extremely pleased to partner with blinkx, which on top of its advanced search technology offers dedicated Sports and Food categories for immediate and easy access to these videos, to deliver our engaging original content to a brand new crowd of fans.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find highly targeted, relevant rich media on the Web. The company has signed more than 1,100 partners and indexed over 35 million hours of video and audio content to date.
Founded in 2004, blinkx (LSE AIM: BLNX) is an Internet media platform that connects digital consumers with advertisers through professionally generated content. blinkx pioneered Internet video search using its patented COncept Recognition Engine (CORE) technology that leverages speech, text and image analysis to deeply understand the content and context of videos. This results in improved search relevancy for consumers and a brand safe environment for advertisers. With a rapidly growing index of millions of hours of searchable video derived from over 1,100 media partnerships, blinkx powers video search on leading online properties including AOL and Lycos. blinkx continues to develop innovative approaches to distribute and monetize digital video content across personal computers, smartphones, tablets and connected TV through partnerships with leading brands such as Samsung, Sony and Roku. blinkx is headquartered in San Francisco, California with offices worldwide. For more information please visit www.blinkx.com.
About REV New Media
REV New Media was founded in 2007 to meet the growing online content demands of the millennial demographic. By focusing on entertainment and Hollywood gossip with its flagship property Hollyscoop.com, REV successfully began aligning Fortune 500 brand advertisers with a demographic that is notorious for their growing disinterest in traditional media. In 2011, REV launched several additional web properties to diversify its portfolio and expand its tech-savvy audience as it evolved into the prominent web network it is today. These sites include ModaMob, Stereotude, The Savory, and The Fumble. For additional information, please visit www.revnewmedia.com.
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Press Contact for REV New Media
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