blinkx Partners with Hallmark Channel for Home and Family Content
SAN FRANCISCO, CALIF. (February 3, 2014) — blinkx, the Internet Media platform powered by CORE video technology, today announced a partnership with Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel, to offer blinkx users how-to clips, Kitten Bowl highlights and additional original content from Hallmark channel. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with Crown Media.
Hallmark Channel will offer blinkx’s audience exclusive clips from its daily Home & Family broadcasts, covering everything from sit-down interviews with stars to how-to and DIY clips. Whether seeking expert advice on home remedies and creative craft projects or celebrity interviews and pop music performances, users will find plenty of the family-friendly entertainment that Hallmark Channel is known for. In addition, Hallmark Channel and blinkx will deliver highlights of the cutest competition around with all the adorable action of the first ever Kitten Bowl.
“Online audiences are constantly searching for professional how-to videos, covering everything from quick cookie recipes to renovating their entire homes,” said Dan Slivjanovski, SVP, Chief Marketing Officer of blinkx. “We’re extremely happy to partner with Hallmark Channel, a well-known and trusted brand in home and family content, to bring blinkx viewers not only a wide variety of expert lifestyle advice but also family-friendly entertainment clips.”
“As the leading destination for family friendly programming on linear television, we know how critical it is to our business in an increasingly digital world that we expand our presence online,” said Ed Georger, executive vice president advertising sales and digital media, Crown Media Family Networks. “With its diverse video-viewing audience searching for everything from DIY holiday décor to adorable animals, blinkx is an ideal partner for Hallmark Channel and will be instrumental in helping us extend the reach of our brand in the digital landscape and draw new viewers back to the network.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find highly targeted, relevant rich media on the Web. The company has signed more than 1,100 partners and indexed over 35 million hours of video and audio content to date.
blinkx (LSE AIM: BLNX) is an Internet media company that connects consumers and brands through premium content online. Founded in 2004, blinkx pioneered Internet Video Search using its patented COncept Recognition Engine (CORE). This technology leverages speech recognition, text and image analysis to deeply understand the meaning and context of video content to generate improved search relevancy for consumers and a brand safe environment for advertisers. Today, blinkx is a broad digital media technology, distribution and monetization platform that connects consumers, advertisers and content across four screens. Through its partnerships with hundreds of media companies, including ABC, NBC, Conde Nast, Reuters and Bloomberg, blinkx has indexed and search enabled millions of hours of video content. blinkx powers video search, discovery or monetization on thousands of online properties including AOL, Lycos, ABC, CBS and Fox Sports. blinkx is headquartered in San Francisco, California with 15 offices worldwide. For more information please visit www.blinkx.com.
About Crown Media Family Networks
Crown Media Family Networks is the umbrella unit of Crown Media Holdings, Inc., which houses Hallmark Channel and Hallmark Movie Channel. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to over 86 million subscribers in the U.S. and Hallmark Movie Channel in 53 million homes. Hallmark Channel is the nation’s leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television’s most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. Hallmark Channel is home to original scripted series, including Cedar Cove and When Calls the Heart, and a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios California lot. Hallmark Movie Channel is one of America’s fastest-growing cable networks and provides family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library. In addition, Crown Media Family Networks includes the online offerings of HallmarkChannel.com and HallmarkMovieChannel.com.
For more information, please visit www.crownmediapress.com
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Hallmark Movie Channel on Social Media: Facebook, Twitter, Pinterest
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