blinkx Introduces Branded Content Hubs to Offer Premium, Custom Channels for Top Tier Brands
SAN FRANCISCO, CALIF. (April 2, 2014) — blinkx, the Internet Media platform powered by CORE video technology, today announces the launch of Branded Content Hubs. Available to top brands and media partners, Branded Content Hubs are a new series of immersive and content-rich premium channels built on short and long form videos from recognizable and respected networks, professional sports, studios and more. Advertising will be placed against the videos in each Content Hub and revenue shared between blinkx and its content partners.
blinkx debuts its first Content Hub in partnership with IGN, a leading online media company obsessed with gaming, entertainment and everything gamers enjoy. The IGN Branded Content Hub, featuring channels such as IGN Daily Fix, IGN News and IGN Conversations, is available here. blinkx expects to unveil additional Content Hubs with more premium partners in coming months.
Providing a brand safe, scalable, searchable and advertiser-friendly environment, Branded Content Hubs offer premium content partners who run several networks, produce multiple video series or cover a wide variety of topics, a central hub through which to offer their entire catalog of shows or topic-specific streams. These channels will live on an entirely branded and customizable page, designed to promote the latest and greatest content from across a producer’s channels through editorialized feature spaces, custom display units to advertise episodes and the partner’s social media feed.
“As blinkx continues to partner with highly respected major networks and video producers, this new offering lets us seamlessly integrate them into the blinkx platform, powering our video categories and search on blinkx.com, while still maintaining each partner’s distinct brand identity,” said Dan Slivjanovski, SVP, Chief Marketing Officer of blinkx. “Branded Content Hubs present an engaging and unique opportunity for users, advertisers and producers alike, offering a chance for blinkx’s video-viewing audience to discover more content created by the brands behind their favorite clips, and for those brands to connect with viewers through social media, promotions and more. We are very pleased to offer Branded Content Hubs alongside blinkx VideoAdvantage™, our premium syndication platform, as an exciting new way for content producers to reach their audience.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find highly targeted, relevant rich media on the Web. The company has signed more than 1,100 partners and indexed over 35 million hours of video and audio content to date.
blinkx (LSE AIM: BLNX) is an Internet media company that connects consumers and brands through premium content online. Founded in 2004, blinkx pioneered Internet Video Search using its patented COncept Recognition Engine (CORE). This technology leverages speech recognition, text and image analysis to deeply understand the meaning and context of video content to generate improved search relevancy for consumers and a brand safe environment for advertisers. Today, blinkx is a broad digital media technology, distribution and monetization platform that connects consumers, advertisers and content across four screens. Through its partnerships with hundreds of media companies, including ABC, NBC, Conde Nast, Reuters and Bloomberg, blinkx has indexed and search enabled millions of hours of video content. blinkx powers video search, discovery or monetization on thousands of online properties including Lycos, ABC, CBS and Fox Sports. blinkx is headquartered in San Francisco, California with 15 offices worldwide. For more information please visit www.blinkx.com.
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