blinkx partners with GrindMedia
blinkx, the Internet Media platform, has formed a partnership with GrindMedia, the action/adventure sports media company, to offer blinkx users all new extreme sports channels from TransWorld, publisher of the world’s longest running skateboarding and snowboarding magazines. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with GrindMedia.
“Extreme sports clips, from world record stunts to crazy crashes, are some of the most popular and most shared sports videos online,” said Dan Slivjanovski, SVP, Chief Marketing Officer of blinkx. “We are very pleased to add these exciting new TransWorld clips to our exceptional and up-to-date action sports video library provided by GrindMedia, offering our extreme sports fans even more high-quality, adrenaline-pumping entertainment.”