blinkx Partners with GrindMedia for Action Sports Highlights
SAN FRANCISCO, CALIF. (April 15, 2014) — blinkx, the Internet Media platform powered by CORE video technology, today announced a partnership with GrindMedia, the leading action/adventure sports media company, to offer blinkx users all new extreme sports channels from TransWorld, publisher of the world’s largest and longest running skateboarding and snowboarding magazines. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with GrindMedia.
As the leading provider of online action sports and entertainment content, GrindMedia creates original and up-close coverage of the world’s most daring action sports athletes. Whether motocross masters and BMX pros soaring off jumps or skate and snowboard legends pulling off their latest risky tricks, these new TransWorld channels will offer blinkx viewers high-quality, professionally produced clips capturing all the action-packed excitement from the worlds of skateboarding, surfing, snowboarding, BMX, Motocross and more. The TransWorld channels will join the existing GrindMedia action sports channels on blinkx.com to create an all-encompassing video destination for extreme sports enthusiasts everywhere.
“Extreme sports clips, from world record stunts to crazy crashes, are some of the most popular and most shared sports videos online,” said Dan Slivjanovski, SVP, Chief Marketing Officer of blinkx. “We are very pleased to add these exciting new TransWorld clips to our exceptional and up-to-date action sports video library provided by GrindMedia, offering our extreme sports fans even more high-quality, adrenaline-pumping entertainment.”
“At GrindMedia we offer professionally produced, authentic videos for action sports audiences of all kinds, whether they prefer riding waves off the beach or slashing powder on the mountain,” said Drew Coalson, Content Syndication Manager, GrindMedia. “We are thrilled to expand our partnership with blinkx, whose advanced search technology and social media integrated site make it easy for extreme sports enthusiasts to search, discover and share action-packed clips of their sport of choice on any device.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find highly targeted, relevant rich media on the Web. The company has signed more than 1,100 partners and indexed over 35 million hours of video and audio content to date.
blinkx (LSE AIM: BLNX) is an Internet media company that connects consumers and brands through premium content online. Founded in 2004, blinkx pioneered Internet Video Search using its patented COncept Recognition Engine (CORE). This technology leverages speech recognition, text and image analysis to deeply understand the meaning and context of video content to generate improved search relevancy for consumers and a brand safe environment for advertisers. Today, blinkx is a broad digital media technology, distribution and monetization platform that connects consumers, advertisers and content across four screens. Through its partnerships with hundreds of media companies, including ABC, NBC, Conde Nast, Reuters and Bloomberg, blinkx has indexed and search enabled millions of hours of video content. blinkx powers video search, discovery or monetization on thousands of online properties including Lycos, ABC, CBS and Fox Sports. blinkx is headquartered in San Francisco, California with 15 offices worldwide. For more information please visit www.blinkx.com.
Source Interlink Media’s GrindMedia is home to renowned action and adventure sports magazine brands Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler and Paved. Along with our standalone websites, including GrindTV.com, Newschoolers and Motocross.com, GrindMedia is the leading provider of print and online action sports and entertainment content in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Lowers Pro and EnduroCross. GrindMedia is also the exclusive action and adventure sports content provider for Yahoo! Sports. To learn more, visit grindmedia.com.
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