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PV-Designed Microsite Wins FCS Silver Portfolio Award

Prime Visibility is happy to announce that our client Aberdeen Asset Management, a global investment management group, won a Silver award at the Financial Communications Society’s (FCS) Twentieth Annual Portfolio Awards ceremony on May 1, 2014. Aberdeen was honored for its U.S. Global Fixed Income (GFI) microsite, www.Aberdeen-asset.us/fixedincome, which was created and designed entirely by Prime Visibility. The award was in the Business-to-Business Digital Media Campaign category.

The purpose of the one-page microsite was to use creative web design elements to build awareness about Aberdeen’s fixed income strategies and highlight Aberdeen’s global depth of fixed income resources. The microsite incorporates responsive design, video, infographics, benefit-driven copy, interactive and animated graphics, and a contact form.

The Financial Communications Society is a not-for-profit organization dedicated to improving professional standards in all facets of the financial communications arena. Judges for the FCS Portfolio Awards include 29 senior marketing and creative executives from financial services firms and agencies.

Prime Visibility is proud to have helped our client win this prestigious award!