blinkx Media UK Signs International Verification Deal with Integral Ad Science and Nielsen
LONDON 26 JUNE 2014: blinkx Media (the “Company”), a leading UK media platform that delivers innovative premium and performance solutions for advertisers, has signed a new international deal with global media valuation platform Integral Ad Science and Nielsen, global provider of information and insights into what consumers watch and buy. The deal sees blinkx Media lead the charge in ensuring the market delivers inventory that is fit for purpose.
blinkx Media will work closely with Integral Ad Science and Nielsen, to ensure the Company continues to meet the needs of its advertisers in a quality, brand-safe environment.
In an initial review of media quality over a four-month period, Integral Ad Science has assessed blinkx Media to have an ‘above average’ True Advertising Quality (TRAQ) score of 882, across the Company’s primary owned-and-operated property, www.blinkx.com. Integral Ad Science developed TRAQ as a proprietary, quantifiable media quality measurement of fraud, viewability and brand safety.
Donald Hamilton, SVP of blinkx Media UK commented, “By working with Nielsen and Integral Ad Science we can ensure that the quality of audience viewing meets advertisers’ requirements every time and delivers consistent measurement.” Hamilton continued, “We believe that the entire ecosystem, from media companies and publishers, to brands and agencies need to be aligned and clear on measurement for the industry to evolve.”
Niall Hogan, UK Managing Director of Integral Ad Science said, “We are delighted to be working with blinkx Media to help them improve the quality of video inventory that they provide to advertisers. Brand Safety, Viewability and Fraud Detection are important quality control metrics for advertisers and we’re pleased to see a video network, one of the largest digital media players in the space, embrace this move toward greater transparency.”
Providing clear measurement and verification is a major priority for blinkx Media, as the company evolves its proposition and continues to deliver successful campaigns for publishers, advertisers and audiences alike.
For more information or to speak with blinkx Media contact Julianne Parry, Marlin PR email@example.com, +44 207 932 5580.
blinkx (LSE AIM: BLNX) is an Internet media company that connects consumers and brands through premium content online. Founded in the UK in 2004, blinkx pioneered Internet Video Search using its patented COncept Recognition Engine (CORE). This technology leverages speech recognition, text and image analysis to deeply understand the meaning and context of video content to generate improved search relevancy for consumers and a brand safe environment for advertisers. Today, blinkx is a broad digital media technology, distribution and monetization platform that connects consumers, advertisers and content across four screens. Through its partnerships with hundreds of media companies, including ABC, NBC, Conde Nast, Reuters and Bloomberg, blinkx has indexed and search enabled millions of hours of video content. blinkx powers video search, discovery or monetization on thousands of online properties including Lycos, ABC, CBS and Fox Sports. blinkx is headquartered in San Francisco, California with 15 offices worldwide. For more information please visit www.blinkx.com.