Burst Media Selects Integral Ad Science to Ensure Brand Safety for Advertisers
Burlington, MA— July 2, 2014 – Burst Media, (www.BurstMedia.com), a premium provider of integrated advertising programs for leading U.S. brands, today announced that it has entered into an international agreement with Integral Ad Science (IAS), the leading global provider of actionable advertising intelligence for buyers and sellers of digital media. Through this partnership, Burst’s premium offering Burst Media and programmatic platform AdConductor gain access to proprietary IAS technology that measures media quality and campaign effectiveness. As a result, Burst will have the ability to offer higher quality media while eliminating waste that will ultimately increase ROI.
Sandra Demitroff, President of Burst Media commented: “By working with Integral Ad Science we can ensure the quality of media reaching audiences meets advertisers’ requirements every time and delivers consistent measurement.” Demitroff continued: “We believe that the whole ecosystem, from media companies, publishers, brands, and agencies, needs to be aligned and clear on measurement for the industry to evolve.”
Daniel Levine, Director of Business Development of Integral Ad Science said: “We are delighted to join forces with Burst Media to improve ad inventory quality and increase transparency. By partnering with us and leveraging our technology, Burst Media advertisers can benefit from the brand safety, viewability, and fraud detection offerings we provide.”
Providing clear measurement and verification is a major priority for Burst Media, as the company evolves its proposition and continues to deliver successful campaigns for publishers, advertisers, and audiences alike.
About Burst Media
An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) connects brands with highly targeted and influential audiences brought together through specialized content found on 2,000+ websites and influencer blogs. Burst’s premium advertising solutions allow brands to leverage high impact creative formats, social media, and content distribution channels to engage consumers across connected devices. Burst also offers a programmatic platform, AdConductor, for demand partners looking to access large pools of high quality ad inventory. Burst Media is headquartered in Burlington, Massachusetts and has offices throughout the United States. Visit www.BurstMedia.com or call 781.852.5200 for more information.
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (True Advertising Quality), a first-of-its kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser’s ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, London, Berlin, Tokyo and Sydney. Learn more at www.integralads.com.