Rhythm Partners With LiveRamp to Better Connect Brands to Mobile Audiences
SAN FRANCISCO, CA—(Marketwired - Nov 18, 2014) - Rhythm, a leading provider of premium mobile video advertising focused exclusively on smartphones and tablets, has completed its integration with LiveRamp to leverage data onboarding services for connecting customer databases to mobile marketing applications. The integration will enable brands to utilize their own first-party CRM data and audience segments for in-app targeting and retargeting of consumers on mobile devices.
Through the integration, brands can overlay anonymized CRM and audience segment data on top of Rhythm’s reach of over 250 million unique monthly mobile video users. Representing a powerful enhancement to their data driven marketing, this enables marketers to target consumers more intelligently in the cookie-less world of in-app mobile advertising. For example, marketers can now target mobile consumers of Rhythm’s premium publisher content through custom audience segments determined by factors such as past purchase history, interest, and visitation frequency resulting in more relevant and impactful video ad campaigns.
The integration also provides access to LiveRamp’s data distribution capabilities, enabling marketers to easily move audience segments across LiveRamp’s ecosystem of more than 120 integration partners. By distributing Rhythm audience segments to marketing applications responsible for reaching consumers on desktops, marketers can implement cross-screen audience targeting and measurement strategies.
“Rhythm has long been a leader in helping marketers access the most engaged audiences in mobile via its premium mobile video reach,” said Josh Stivers, VP of Mobile Advertising Solutions at Rhythm. “Now, by leveraging LiveRamp’s unique data onboarding and distribution capabilities, Rhythm can be the premium mobile audience destination for marketers who wish to target their carefully built audiences in the mobile sphere. The ability to reach a brand’s customers with relevant, customized video content and tie back to real results from a holistic, cross-screen perspective will improve a brand’s marketing at every level.”
“Brands are using the power of first-party data to run smarter marketing programs on mobile devices and across channels,” said Auren Hoffman, CEO of LiveRamp. “We’re excited to help marketers gain even more value from their investment in Rhythm by connecting Rhythm to more customer data, marketing applications, and media platforms.”
Now part of the blinkx group of companies, Rhythm is a leading premium mobile video advertising technology company, focused exclusively on smartphones and tablets. The company connects brand advertisers with highly engaged mobile audiences by selling and serving video, rich media and other immersive advertising formats. The company’s core expertise lies in the delivery of impactful brand advertising campaigns against high quality content for targeted, relevant audiences. Rhythm has partnered with more than 50 premium media companies, across a portfolio of 200+ properties. For more information please visit www.rhythmnewmedia.com.
LiveRamp connects data across more than 120 digital marketing applications. By onboarding customer data into the measurement, targeting, and personalization applications developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. For more information, please visit www.LiveRamp.com.