BLINKX PLC ANNOUNCES THE LAUNCH OF RHYTHMONE
Comprehensive brand advertising platform unifies cross-screen capabilities to augment value delivery to advertisers, publishers and content partners
London, England and San Francisco, CA. — 23 April, 2015 — blinkx plc (“blinkx” or the “Company”), today announces that it has unified its brand advertising trade entities under a single brand – RhythmOne (“1R”). The brand unification augments the Company’s ability to deliver on the promise of cross-screen advertising at scale, across a consolidated, quality supply footprint. RhythmOne covers a fully integrated range of formats – including desktop and mobile video, rich media, display, social and native advertising formats.
As a result of this integration, RhythmOne Advertisers will be able to reach an expanded, high quality, target audience through a single access point. With enhanced filtering and targeting capabilities, Publisher partners will likely benefit from higher fill rates and pricing, as a result of integrated campaigns across devices. In addition, the integrated brand provides Content providers an expanded distribution and monetization platform, given 1R’s larger, aggregate supply base. This integration achieves an alignment of objectives among the core constituents within the 1R ecosystem, with tangible, enhanced benefit to each group.
RhythmOne’s purpose is to provide a brand-safe, efficient marketplace for digital media advertising at scale, driven by data-based targeting and campaign optimization. The recent acquisition of All Media and Zenovia technology license agreement fortify and complete 1R’s ability to source, target and connect advertisers with high quality audiences programmatically.
Commenting on the new brand, S. Brian Mukherjee, CEO of blinkx said, “This consolidation represents a significant technological and brand evolution of the Company. The unification of brand advertising-related trade entities allows our direct and programmatic sales teams to better deliver on the promise of quality, cross-screen advertising at scale – and takes full advantage of the combined assets of the Company. The rebrand is the initial, public-facing manifestation of the recent integration efforts that combine sales, marketing, technology and operations teams across the Company. RhythmOne empowers us to evolve the dialogue with our advertisers and offer a complete, integrated solution. The rebrand also embodies the Company’s vision to enable consumer access to premium content and, thereby, connect audiences, brands and content across devices at scale.”
For further information please contact:
Analyst and Investor Contact
Dan Slivjanovski/Tony Gonzalez
(US) 415 655 1450
Financial Media Contacts
Edward Bridges/Charles Palmer
(UK) 020 3727 1000
NOMAD and Joint Broker for blinkx plc
Charles Lytle/Christopher Wren
Citigroup Global Markets Limited
(UK) 020 7986 9756
Joint Broker for blinkx plc
Lorna Tilbian/Mark Lander/Nick Westlake
Numis Securities Limited
(UK) 020 7260 1000
blinkx (LSE AIM: BLNX) is an Internet media company that connects consumers and brands through premium content online. Founded in the UK in 2004, blinkx pioneered Internet Video Search using its patented COncept Recognition Engine (CORE). This technology leverages speech recognition, text and image analysis to deeply understand the meaning and context of video content to generate improved search relevancy for consumers and a brand safe environment for advertisers. Today, blinkx is a broad digital media technology, distribution and monetization platform that connects consumers, advertisers and content across four screens. Through its partnerships with hundreds of media companies, including ABC, NBC, Conde Nast, Reuters and Bloomberg, blinkx has indexed and search enabled millions of hours of video content. blinkx powers video search, discovery or monetization on thousands of online properties including Lycos, ABC, CBS and Fox Sports. blinkx is headquartered in San Francisco, California with offices worldwide. For more information please visit www.blinkx.com.