RhythmOne Achieves #3 Ranking on Pixalate’s Global Seller Trust Index
London, England and San Francisco, CA. — 2 August 2016 — RhythmOne (“1R” or “the Company”) today announces that it ranked #3 in both the US and Internationally on Pixalate’s June 2016 Global Seller Trust Index™. The Pixalate Global Seller Trust Index, published by Pixalate, Inc., provides an independent rating standard for programmatic advertising that measures inventory quality across such criteria as viewability, reach, validity of traffic types and malware.
RhythmOne’s unified programmatic platform, RhythmMax, has grown exponentially since its launch last September, now ranking #5 in the US by Comscore and #11 globally by Quantcast. This volume growth has been coupled with a deep dedication to brand safety. Integrated into its programmatic platform is RhythmOne’s proprietary brand safety filtering technology, RhythmGuard, which is designed to eliminate suspicious and underperforming traffic before it reaches the Company’s marketplace – enhancing ROI for advertisers and maximizing yield for quality publisher partners. RhythmOne’s inventory spans connected devices and includes ad formats that range from IAB standard to custom ad units for display, rich media, video web and in-app inventory, providing a one-stop-shop for advertisers to execute true cross-screen, multi-format campaigns.
“The Pixalate Global Seller Trust Index is the only trusted source for advertisers, brands and investors to identify the top ad platforms to partner with,” commented Jalal Nasir, CEO, Pixalate. “We congratulate RhythmOne on having achieved top tier rankings in the US and internationally.”
“RhythmOne aims to build the most efficient and effective marketplace for digital advertising and content distribution, that is respectful of consumer choice, impactful for advertisers and sustainable for publishers,” said S. Brian Mukherjee, CEO of RhythmOne. “Quality inventory as a proxy for engaged users is the cornerstone of this proposition. This achievement demonstrates our commitment to maintaining the highest standards of quality and brand safety – both in the US and internationally, and underscores the actions we’ve taken to create a supply ecosystem that is transparent and clean. As our unified programmatic platform grows, RhythmOne will continue to play a leadership role in defining and representing emerging ad quality standards and requirements.”
The Pixalate Global Seller Trust Index is a monthly report based upon proprietary technology that analyzes more than 100 billion monthly impressions for ad performance and quality of inventory. Global quality ratings are derived from an analysis of numerous traffic quality indicators, including network score, reach score, masking score, invalid traffic types, ad viewability scores and malware – in compliance with recognized industry standards. To access a free copy of the Pixalate Global Seller Trust Index including the methodology, please visit: http://www.pixalate.com/sellertrustindex.
For further information, please contact:
Analyst and Investor Contact
Financial Media Contacts
Edward Bridges/Charles Palmer
FTI Consulting LLP
(UK) 020 3727 1000
NOMAD and Joint Broker for RhythmOne
Citigroup Global Markets Limited
(UK) 020 7986 9756
Joint Broker for RhythmOne
Lorna Tilbian/Mark Lander/Nick Westlake
Numis Securities Limited
(UK) 020 7260 1000
RhythmOne is an online advertising company that connects digital audiences with brands through premium content across devices. Founded in 2004 as a pioneer of video search, RhythmOne works with advertisers, publishers and content providers to offer fully integrated, cross-screen advertising solutions that span desktop and mobile video, rich media, display, social and native formats. Through its fully integrated programmatic platform, RhythmMax, the Company represents inventory across owned, controlled and extended supply sources. The RhythmMax platform includes specialized brand safety technology, RhythmGuard, which combines leading third-party verification methodologies with proprietary filtering technology to ensure quality inventory in brand safe environments. RhythmOne’s mission is to maximize return on spend by providing the most efficient and effective marketplace for digital advertising. The Company is headquartered in San Francisco, California with offices in the US, UK and Canada. For more information please visit www.rhythmone.com.