CLARIFICATION REGARDING PARTNERSHIP WITH GOOGLE’S DOUBLECLICK EXCHANGE BIDDING
RhythmOne Unified Programmatic Platform to be Made Available to DoubleClick For Publishers (“DFP”) Supply Partners
London, England and San Francisco, CA. — 13 July 2017 – RhythmOne plc (LSE AIM: RTHM, “Company” or “1R”), a digital advertising technology company that connects audiences with brands through content across devices, today clarifies details about its partnership with Google’s Doubleclick Exchange Bidding (“EB”).
As referenced in the Company’s blog post of 5 July 2017, entitled “Expanding Solutions for Supply Partners,” RhythmOne has entered into an arrangement with Google as a selected exchange partner however this is not currently operational. Integrating with Doubleclick EB will enable RhythmOne to bid on inventory from DFP supply partners using industry-standard real-time bidding (“RTB”) calls. The bids submitted by RhythmOne will be considered alongside those from the publishers’ reserved campaigns and other EB partners.
The Company will issue a commercial announcement once the partnership become operational with Google, at which time DFP supply partners will be able to access RhythmOne demand with a potential corresponding increase in the volume of bid requests seen through RhythmOne’s unified programmatic platform. While not currently revenue generating, any actual revenue impact would be dependent upon fill rate and pricing realized against this supply. As with other commercial initiatives undertaken by the Company, RhythmOne will keep the market updated in future results releases. The Company does not consider this announcement price sensitive information.
RhythmOne is a technology-enabled digital media company that connects online audiences with brands through premium content across devices. Founded in 2004 in the UK, the Company pioneered Internet video search and works with digital advertisers, publishers and content providers to offer fully integrated, cross-screen solutions that span desktop and mobile video, rich media, display, social and native advertising, and content formats. Through its fully integrated programmatic platform, RhythmMax, the Company offers digital advertising inventory across owned, controlled and extended supply sources. The RhythmMax platform includes unique brand safety technology, RhythmGuard, which combines leading third-party verification and proprietary filtering technologies to ensure inventory quality in brand safe environments. RhythmOne’s goal is to maximize the return on advertising spend and provide the most efficient and effective marketplace for digital advertising. The Company is headquartered in San Francisco, United States with offices in the US, UK and Canada. For more information, please visit www.rhythmone.com.
Press Contacts for RhythmOne:
Analyst and Investor Contact
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Edward Bridges / Charles Palmer
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(UK) 020 3727 1000
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Nick Westlake (Nomad) / Lorna Tilbian / Toby Adcock / Mark Lander
Numis Securities Limited
(UK) 020 7260 1000